Tag Archives: communication

“How Fascinating…”


Benjamin Zander at PopTech

Since my serendipitous introduction to Benjamin Zander’s amazing video, “Benjamin Zander: A world of possibility,” my memory of his presentation style has made me smile and my memory of his message has made me better at whatever I’m doing.

His is the only video on my iPod.

As communicators, we can learn from other creative modes.

Music has messages. Paintings have messages. Dance has messages. Architecture has messages.

Exposing ourselves attentively to other forms can make our work more effective and the process more fascinating.

My discovery of Benjamin Zander came from more than one source but for sure I remember reading about him in Garr Reynolds’ Presentation Zen.

Garr Reynolds is an excellent resource for anyone whose job or life requires communication success.

After watching “A world of possibility”, I bought Ben and Rosamund Zander’s book, The Art of Possibility.

And watched the TED video: Benjamin Zander: The transformative power of classical music.

I discovered a connection between Zander and another serendipitous find, Jonathan Fields in Radiance and Fascination: The Zander Effect.

Connections to connections.

All good.

All communicating.

The Art of Possibility cover image

The Art of Possibility

Integrated Communications

Below is a link to how professional or theoretical communicators view the concept of “integrated marketing communications.”

Our take is more basic.

Your catalog should reinforce your web pages.

Your blog should amplify your newsletter.

Your e-mails should look like they were created and sent by the same place that mailed that postcard announcement.

Your presentation to potential subscribers, donors, and grant committees, should mirror the look, echo the message, and appeal to the same emotions and thinking as your other communications.

Integrated communications. Simple, right?

Bonus: time saved from integrating your communication efforts.

Time = money.

Therefore, save money.

Big-time time savings.

Therefore, save big money.

Whether you create a simple, one page style guide, a post-it note on the fridge, or a worldwide communication plan, the result is the same: everyone has access to the answers.

From the way you use colors, format dates and times, capitalize position titles, to spelling the street you are on, all has been decided and is right there for everyone. Inside and outside.

If a new question comes up, just settle on an answer and update.

The good news, you don’t have to create a style guide. We’ll do it with you.

More on style guides shortly. But if you just can’t contain your enthusiasm, here are a couple well done references:

The promised link to “integrated marketing communications.”

Seth Godin on Communicators

Several years ago a colleague suggested that I read Seth Godin. I did. I do.

Now I’m the one recommending him — and almost anything he writes or presents.

If you work or live in a world where you never need to communicate successfully, skip this suggestion.

Otherwise, read The Posture of the Communicator. Often.

An excerpt:

What’s helpful is to realize that you have a choice when you communicate. You can design your products to be easy to use. You can write so your audience hears you. You can present in a place and in a way that guarantees that the people you want to listen will hear you. Most of all, you get to choose who will understand (and who won’t).

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