Tag Archives: Seth Godin

Seth Godin on Communicators

Several years ago a colleague suggested that I read Seth Godin. I did. I do.

Now I’m the one recommending him — and almost anything he writes or presents.

If you work or live in a world where you never need to communicate successfully, skip this suggestion.

Otherwise, read The Posture of the Communicator. Often.

An excerpt:

What’s helpful is to realize that you have a choice when you communicate. You can design your products to be easy to use. You can write so your audience hears you. You can present in a place and in a way that guarantees that the people you want to listen will hear you. Most of all, you get to choose who will understand (and who won’t).

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